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WPCNR EAST SIDER. By John F. Bailey. June 4, 2004: The long-awaited debut of Whole Foods Market took place Wednesday morning, and saw shoppers flocking in to a sprawling supermarket where wide aisles, attractive displays, and understated elegance tempted shoppers to buy and buy some more. Every item carried in the store is of organic origin with no preservatives aiding shoppers who have to avoid dairy products, or are looking for meat and fish and produce that are free of hydrogenated oils, artificial additives, preservatives, sweeteners, colorings, and flavors.. Far from a specialty store, (which is what this reporter expected), you can actually acquire all your household needs as well as foods in this place.

MAYOR DELFINO BREAKS THE BREAD, officially opening Whole Foods Market at 110 Bloomingdale Road in the Fortunoff complex Wednesday morning. Photo by WPCNR News.

ARRIVING TO COVER the Whole Foods Market opening is White Plains Watch’s Susan Chang. Shoppers may park on the first floor of the Fortunoff garage, and there is free valet parking with a $15 purchase. Photo by WPCNR News.

Outstanding Seafood Selection: By far the most eye-catching display in a supermarket we have seen is the Pigeon Cove Seafood Display where mouthwatering filets of trout, salmon, bluefish, plus oysters, live crabs, scallops await the seafood lover. Dave the seafood buyer reports all seafood is raised at Pigeon Cove in Glouster, Massachussetts where fish live a pampered life in the ocean, are hand fed by Whole Foods tenders and are not “plumped up” or injected with any dyes for coloring. All seafood is fresh daily. Photo by WPCNR News.

Fish Filets Lounge on ice. Photo by WPCNR News.

The Biggest Darn Shrimp you’ll ever see. A bucket of colossals next to scallops and lesser delicacies. Oysters on the half-shell, live crabs , the works. This is easily the most tastefully tempting seafood display in the city. A very chic young woman advised WPCNR the prices on the seafood were very “fair.”Photo by WPCNR News.

Remembering Karl Ehmer: Not since Karl Ehmer purveyed his meats in White Plains, has this reporter seen such mouth-watering finely butchered cuts of meat. They are just awesome to look at. One customer said he had never seen such beautiful meat. That is, our guide tells us, because WFM steers and livestock are organically fed and grown and “kind killed,” as our WFM guide put it. The color of the meat is natural, folks. Photo by WPCNR News.

WHAT A CONCEPT! Every sausage you could ever dream of. Julie’s favorite is the Apple Chicken Sausage. Photo by WPCNR News.

Don’t Feel Like preparing a dish? Prepated meat dishes await. Photo by WPCNR News.

PREPARED FOODS may be ordered in advance, as WPCNR’s Tour Guide, Julie, demonstrates. There are also chili bars, and soups, and two salad bar islands. Photo by WPNCR News.

Julie showcases the vast selection of grains, nuts, beans, and edibles. A fantastic selection for the intrepid ingredient intense cook. Photo by WPCNR News

Leah and Gerald supervise the Whole Foods Market Coffee Bar featuring strong, intense blends roasted on the premises with the roaster to Leah’s right. Leah says the beans roast in 15 minutes. No flavored coffees are offered, but syrups and flavorings (organic and natural, of course) are available. Chris Snell, Store Team Leader, told the guests that WFM in White Plains employs 220 persons, each neat in appearance, in impeccable tunics with a sense of hustle about them. Photo by WPCNR News.

The Tea Bar. Photo by WPCNR News.

A Salad Bar Island. Photo by WPCNR News.

The Intriguing Olive Bar. Photo by WPCNR News

PEANUT, PEANUT BUTTER. It tastes so good when you make it yourself at the WFM Peanut Butter Bar. Julie demonstrates. Photo by WPCNR News.

Oh Look at it would you? That’s real peanut butter, ladies and gentlemen. Photo by WPCNR News.

Facial treatments and beauty aids harvested according to the moon cycle are demonstrated by the health beauty buyer, Susan. A skin specialist will be on hand at times to aid ladies in selecting appropriate beauty aids and treatments all extracted naturally from nature. Photo by WPCNR News

Julie and Susan stand in front of 9 shelves of lipbalms and beauty aids. A fascinating array of aids for the whole body. Photo by WPCNR News.
Whole Foods Market specializes in dairy substitute products, as well as organic eggs, butters, milk, cereal, cookies, the selection is very competitive with Stop N Shop down the street with one exception: all the foods are organic, natural with no preservatives. Even the laundry detergents and household cleaners are organic. The produce is local, garnered from Roxbury Connecticut, and the Finger Lakes region.
Chris Snell, the Store Team Leader, told WPCNR that WFM had been seeking a Westchester market for about eight years, and that Edge Marketing which had attracted Fortunoff to the property, approached Whole Foods Market and brought them into the project.

Entrance to Whole Foods Market at the Fortunoff complex, White Plains. Photo by WPCNR News

MORTON’S STEAKHOUSE, according to Mayor Delfino will complete the Fortunoff block when it opens July 7. Photo by WPCNR News.