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WPCNR STAGE DOOR. By John F. Bailey.

Producers, Jeffrey Rosenstock, left, Executive Director of White Plains Performing Arts Center, and Tony Stimac, Producing Director right, at the November, 2003, WPPAC Gala Opening. Mr. Rosenstock announced to the WPPAC Board of Trustees he was working as Executive Director without pay and had been in that non-salaried status since June. Photo, WPCNR News Archive.
Tony Stimac, the Producing Director of the WPPAC, and Executive Director of Helen Hayes Theatre Company in Nyack, has apparently been managing the
Mr. Rosentock, to begin the conversation with WPCNR, said the report of his leaving WPPAC was absolutely not true. He was still the Executive Director and would continue to be, but that he has reduced his hours, and was not accepting pay.
Mr. Rosenstock told WPCNR late Friday afternoon, he has been working without pay as Executive Director since June 30. He stepped back into the wings, he said, at his own request because he felt he could not serve effectively as both Artistic Director of Queens Theatre in the Park (in Flushing Meadow Park, Queens) and White Plains Performing Arts Center at the same time, and do justice to both.
The change in theatre management direction was confirmed, because WPCNR had reason to believe Mr. Rosenstock was no longer involved with White Plains Performing Arts Center, and called Queens Theatre in the Park in
WPCNR was put on hold by the theatre receptionist, and then was told Mr. Rosenstock had stepped away and would call back. An hour later, WPCNR called again and was told Mr. Rosenstock had left for the day.
Calling Nyack.
WPCNR next placed a call to Tony Stimac at the Helen Hayes Theatre Company in Nyack.
WPCNR told Mr. Stimac I was working on a story about Mr. Rosentock’s imminent departure from the WPPAC and asked if I could have the details.
Mr. Stimac, when asked if Mr. Rosenstock was leaving the theatre, said “not to my knowledge, this is the first time I’m hearing about it. I just talked to Mr. Rosenstock yesterday (Thursday), I’ll have to give him a call. “
Rosentock Calls Back.
Within twenty minutes after WPCNR got off the phone with Tony Stimac, Mr. Rosenstock announced his opting for a supporting role rather than equal billing with Mr. Stimac, to the CitizeNetReporter.
Pro Buono Status Announced Two weeks Previously to WPPAC Board.
Rosenstock said he informed the WPPAC Board of Directors at a meeting two weeks ago that he had been working on a pro bono basis. He said the Board’s reaction was that of “shock,” that he was not accepting any pay.
However, Rosenstock said he continues to work with Mr. Stimac in the process of programming the WPPAC, booking shows (pro bono) into both Rosenstock’s theatre, Queens Theatre in the Park and Nyack and White Plains, fund-raising, and grant writing.
“I could not continue meeting the obligations of both positions,” Rosenstock told WPCNR. “I continue to play a large role in fund-rasing, in grant writing, and booking programs, pro buono. We continue to be sister theatres.”
Asked why he assumed a supporting role without salary, Rosenstock said, “so I would not have a moral dilemma. I could not meet the level of effort (required).”
$100,000 a year Fee for the Stimac and Rosenstock Partnership.
Mr. Rosenstock and Mr. Stimac are paid $100,000 a year, in the second year of their contract to run the WPPAC for the City of
The caps and scope of city subsidies to the theatre are not spelled out in the contract, with references in the contract referring to an “Appendix B” that the Legal Department told WPCNR did not exist, when WPCNR filed a Freedom of Information Act request for a copy.

Jeffrey Rosenstock, Executive Director. Photo, WPCNR News Archive.
Rosenstock Remains Executive Director.
QTIP Still in the
Rosenstock said he still retained the title of Executive Director, still maintained a sister theatre relationship between his theatre, QTIP, with White Plains Performing Arts Center, and still would be working with Mr. Stimac in programming
WPCNR asked how production costs between the three theatres: Helen Hayes, Queens Theatre in the Park, and White Plains Performing Arts Center were shared on joint productions such as Born Yesterday, The Strength of Names. Rosenstock said the costs of productions were split equally between the three theatre companies (1/3, /1/, 3, 1/3).
Rosenstock tried, he said, to “Executive Direct” both QTIP and WPPAC for one year, but said, he found it too much, and did not feel he was doing an adequate job, so he voluntarily opted for the limited role at WPPAC. He said the Board of Directors of Queens Theatre in the Park, had nothing to do with his decision, that he made it on his own.
Promoter in the future.
He said he would continue to be involved promoting WPPAC, fundraising for it, and expected to be greeting the theatre “angels” at the Kathy Lee Gifford, Frank Gifford-hosted “Broadway Salutes White Plains II Gala”, Monday November 8 at WPPAC.
Asked if Ms. Gifford was going to do some numbers from her upcoming show, Mr. Rosenstock said WPCNR would have to speak to Mr. Stimac, because he was handling that extravaganza.
Coming Back.
WPCNR asked Mr. Rosenstock whether at the end of June, 2005, if he would continue in his role as Executive Director, pro buono, on the present basis of 4 to 5 hours a week. “Absolutely,” he said.
The Debut
Mr. Rosenstock was originally suggested to the city administration by Arne Abramowitz, Commissioner of Recreation & Parks, based on Mr. Abramowitz’s working with Mr. Rosenstock when The White Plains Commissioner managed
The Common Council in choosing the Stimac and Rosenstock Team over, Centerpoint Stage, Westco Productions and Professional Facilities Management (who run the Providence Performing Arts Center in Providence, Rhode Island) chose Mr. Stimac and Mr. Rosenstock team because of the team’s professional experience in running community theatres, and because they could devote the time to running the theatre, while the Council felt the other two contenders could not do that, and did not have the programming resources.
City Made Room for the Stimac-Rosenstock Team at the Table.
A revised Request for Proposals was also prepared after Centerpoint Stage, Westco, and the
Rosenstock voluntarily reduced his role 12 months into the three-year contract with the city, which comes up for review by the City of
Mr. Stimac, in the spring of 2004, reported to WPCNR the White Plains Performing Arts Center as breaking even in its first season, costing $1.1 Million to run. He said the theatre raised $400,000 in ticket sales, $500,000 in donations, and received generous donations for the balance of the expenses at the close of the year to break even. However, Mr. Stimac only said this to the CitizeNetReporter, and there has been no formal public release of theatre financial results.
White Plains Performing Arts Center begins its season with its first play next week, a revival of Born Yesterday premiering Saturday evening.

WHITE PLAINS PERFORMING ARTS CENTER. Photo, WPCNR News Archive.




