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WPCNR CITY HALL CIRCUIT. News Commentary By John F. Bailey. January 10, 2004: Within the last week, the City of White Plains has presented a new design for its website, adding up-to-date photographs of the city, and adding a news column that provides public relations articles about the city.
City Website Makeover: The new look of cityofwhiteplains.com. Internet Capture by WPCNR News.
The site is navigable by a menu click-on feature that displays on the left hand column, much like the WPCNR layout, while the news stories appear under the big arrow on the right, with the misleading headline, reading “The Latest,” because the stories, with the exception of the police commendations, are old, but I am just a savage, perhaps the site is “in transition,” as a press spokespeople like to say.
The former pulldown-menu features for easy access to the agendas of the Common Council and Zoning Board are gone. Now, in order to get at the Common Council agenda, you have to know that you have to click-on “Contact Us,” and scroll down to the Common Council line, and there you find the “Agenda”. That is unfortunate because now you have to figure out where the agendas are. Of course, most likely when the agenda is posted (always a mere 72 hours before a Common Council meeting on a Friday), perhaps there will be a Flash Button on the front page. Obviously that’s what they are planning, right?
The effect of the website is somewhat as if the city went over its website with a Zamboni machine, (those Rube Goldberg machines that resurface the ice at skating rinks). A new shiny surface has been applied to the site, however, the content is less, with the exception of the hyped up “News Column.”
The News column is a good idea, but it is only a new column if it has “news.”
However, let us assume that with the beefing up of the Mayor’s Office staff, more new content will be forthcoming.
To aid the city in their new effort to communicate on the World Wide Web, the greatest communications tool ever devised, here are some editorial suggestions from WPCNR:
1. Have application forms for Marriage Licenses, Building Permits, Certificates of Occupancy on the site that the viewer can print-out, saving a trip to the Building Department, if that’s at all possible. This would save citizens, business persons time.
2. Provide a section on the site for Economic Development for major player developers, which will explain the development process for multi-million dollar projects and who to see first when discussing a major project, i.e., Paul Wood, Susan Habel, the Mayor, or Louis Cappelli, not necessarily in that order.
3. Present a Who’s Who in City Hall Profile Section, in which the expertise and biography of each Commissioner in the city is profiled, such as Arne Abramowitz, Commissioner of Recreation and Parks, Susan F. Habel, Commissioner of Planning, Dr. Frank Straub, Commissioner of Public Safety, Mike Gismondi, Commissioner of Building, and Ed Dunphy, City Corporation Counsel, and Albert Moroni, Commissioner of Parking, Paul Wood, the City Executive Officer, and Joseph Nicoletti, Commissioner of Public Works, should be put up.
You do not have to show their pictures if security issues are a concern. Perhaps each could have a “Personal Philosophy” page giving a dossier on Planning, Building, Recreation, Police, Fire issues they are currently working on. Now that would be revolutionary!
4. Make the City Zoning Code available online, interpreted for the masses. Rewrite and include it together with the city zoning maps, as well as definitions of the mysterious R-codes that make the Zoning Code, in language a B.A. graduate could understand, for a change. You could call it “The Zoning Code for Dummies (Stupid Reporters)” And how about a map of the city with the zoning codes.
5. In the News Section, instead of articles from the past, (such as the state of the city from February 2004, which is up there now), how about — now here’s a concept, folks — fresh daily news from the city such as The Police Blotter, (so citizens can see the trends in crime) and Arrests.
6. Incorporate a Public Safety Section. The Public Safety Department was supposedly working on its own website, but that has been backburnered. A police section featuring a monthly report by the Commissioner of Public Safety, Dr. Frank Straub, would be a most welcome part of this website. In fact, we do not even know anything about how to deal with the police and fire departments, from the city website, as it is presently constructed, such as what to do if…who to contact…how to get a fire inspection.
7. In the Common Council section, get the minutes from the latest Common Council meeting up before the next Common Council meets — or at least roundup what the Council did on the Public Hearings at each Council meeting.Also, do not hide the agenda in the “Contact Us” section. Put it on the front page with a link.
8. Also on the Common Council Section, how about biographies of each of the Councilpersons, their accomplishments, with little messages from each of them about “what they are working on.” I can dream, can’t I?
9. Add a What’s Doing in White Plains Section, listing city-sponsored events coming up in the next week — or in the city — such as the Dr. Martin Luther King Breakfast at Crowne Plaza next Monday. That’s not on the site today. The White Plains Watch does a very good job of rounding up neighborhood events — the city staff might post The Watch’s “Calendar” on the city website.
10. Add a Section on the Downtown Business Improvement District and their upcoming events and initiatives.
11. Publish the City Comprehensive Plan on the website, and it’s upcoming Review.
12. Publish a regular monthly Review entitled White Plains Renaissance Report: in which the state of each project in development or construction will be updated, and of course the changes in design of the project as it develops, so citizens might know about it. An example of this is the WalMart invasion now being planned by City Hall. No one knows anything about the design or logistics of the coming WalMart construction next door to City Hall, yet it’s coming. There also should be a design of the Cappelli Hotel-Condoplex 221 Main redesign in this section. What is presently there is a very old rudimentary sketch, showing three buildings.
13. All the Mayor’s Speeches should be transcripted on the site.
14. A Who’s Who of the Mayor’s Office Staff should be available, and their duties.
15. Create an Emergency Situation Bulletin Section. Here real-time reports of traffic tie-ups, emergency situations such as fires, could be instantly sent out to prevent citizens from adding to traffic woes and hampering police-fire efforts. It could be on the front page of the site and when a fire is called in during the day — the Police Desk Officer at night or the Mayor’s Office could type in a bulletin like “Fire in progress at 23 Old Mamaroneck Road. Motorists Being detoured at Old Mamaroneck Road and Mamaroneck. Avoid Area.” During the business day, the Traffic Department could maintain that Emergency Situation Bulletin Section. I think this would be a real public service if the city website could be used to report emergencies, since the Public Safety Department and the Mayor’s Office does not give citizens details on breaking news and the Public Safety Department demands media go to the site of an emergency.
16. Speaking of Traffic: How about putting the Traffic Department Traffic Cams online live, so webpersons can see White Plains Traffic as it really is? (And during a snowstorm, can assess whether they want to venture out).
That’s for starters.