Rick Ammirato Named New Executive Director of the BID

 WPCNR MAIN STREET JOURNAL. From The Downtown District Management Association (Edited). October 6, 2004: The White Plains Downtown District Management Association (BID) announced Tuesday that it has unanimously selected Rick Ammirato to be the new Executive Director of the BID.  Mr. Ammirato begins his new assignment next Tuesday, he said Thursday morning.

 


Mr. Ammirato is the friendly, always cooperative office manager,  press liaison, researcher, preparer of news releases  and producer of Mayor Delfino’s public appearances for City Hall, replaces Kathleen Gunn, former Executive Director who took the position of Assisant City Manager of Fort Lauderdale, Florida one week ago.


“I am pleased to announce the appointment of Rick Ammirato as our new Executive Director,” said Jeffery Stillman, Chairman of the downtown BID.  “Rick brings with him an exceptional knowledge of City government and has worked closely with the BID as it has strived to improve the downtown.  I believe this will be a smooth and seamless transition.”


“Rick has been a tremendous asset for my administration as we worked to revitalize our downtown and City.  He has done a great job and I’m sure he’ll continue to work just as successfully with the BID,” said White Plains Mayor Joseph Delfino.


The Ammirato File


Mr. Ammirato comes to the BID after two and half years of working as a Policy Specialist for White Plains Mayor Joseph Delfino. During his tenure with the City, Mr. Ammirato has worked closely with the Mayor and his senior staff to manage development in the downtown and continue the City’s remarkable renaissance.  He holds a master’s degree in communications from Georgetown University and has an extensive background in marketing, communications and development.


Ammirato  said of his predecessor, Ms. Gunn: “Kathleen left the BID in a strong position to capitalize on the downtown’s growth.  I look forward to the opportunity of taking the downtown to the next level and to cultivating and encouraging more partnerships between stakeholders,” said Ammirato.


The BID’s functions include supplementing the work done by the City to revitalize downtown White Plains. Its activities encompass marketing the downtown through citywide events such as the Downtown New Year’s Celebration, operating the Clean Sweeps Program, the Ambassador Program and the Planter Program and promoting the downtown locally and nationally.

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NYPH Issues Statement on Council Site Plan One Year Renewal.

WPCNR FOR THE RECORD. October 6, 2004: The New York Presbyterian Hospital has issued the following statement commenting on the Monday evening 5-2 decision of the Common Council renewing their site plan for another year to build the proton accelerator/biomedial research building on their White Plains campus:


NewYork-Presbyterian Hospital appreciates the interest and support demonstrated by the Mayor and White Plains Common Council members with regard to our permit extension.  The Hospital has dedicated an enormous amount of time, money and effort in meeting the stringent conditions and requirements related to bringing this project to fruition.  We have worked diligently to meet what are inarguably the most extensive and far-reaching set of environmental standards ever applied to a project in White Plains.  This has been a time-consuming effort, but we are confident that the project justifies our efforts, and it will be of great benefit to the White Plains community.  We look forward to continuing to move forward with this exciting plan.


 


 

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Trump Tower On Fire! Over 30 Units Sold. $25 Million in Sales in 2 Days.

WPCNR MAIN STREET JOURNAL. From Cappelli Enterprises. October 6, 2004, Updated with Pix, 3:45 P.M. E.D.T.: As final preparations are being made for the October 17th formal opening of the Sales Center for Trump Tower at City Center and The Lofts at City Center – Westchester’s newest luxury residences – buyers for the condominiums are already lining up and over 15 percent (Over 30) of the homes have been spoken for.  Since sales began last weekend, more than $25 million in contracts have been signed.



TRUMP TOWER AT CITY CENTER, September 20, 2004. Seen from City Hall, White Plains  Photo by WPCNR News


 



LOUIS CAPPELLI. The Super Developer. Builder of Trump Tower at City Center. Photo Capture of Mr. Cappelli’s Appearance at June 7, 2004 Common Council Meeting


 by WPCNR News.


 


“The level of interest we are seeing is unprecedented in my experience as a developer,” commented Louis R. Cappelli, President of Cappelli Enterprises, the builder of City Center.  “Over the last six months we have been keeping a list of the names of people who have expressed interest in buying.  We have now begun scheduling the more than 500 people on this list prior to the formal opening of the Sales Center.  And the response has been nothing short of astounding.  In the first two days in which we had appointments with the first 50 people on this list, over 50 percent resulted in contracts.  It’s been truly overwhelming.”


 


No Doubt About Success Now, Super Developer Says


 


“Any doubts about the viability of sophisticated, high-rise and loft style living in downtown White Plains fade very quickly when you see this kind of response,” Mr. Cappelli said.  “We were very confident that the luxury condominiums at City Center would be a success.  But, frankly, the response we have seen in the first two days goes beyond our wildest dreams.”


 



The Sales Center on Main Street. An impressive model of the Trump Tower, plaza and roof toop playground can be seen just inside the entrance. Photo by WPCNR News


 


He said that appointments would continue to be held with all of those on the waiting list leading up to the formal Sales Center opening on October 17.  “We plan to continue to work with this VIP list over the next two weeks.  At this point, the advantage of buying early is becoming obvious, because the high level of buyer interest we are seeing will inevitably put upward pressure on sales prices.”


 


Snowbirds and Empty Nesters.


 


The initial buyers represent a broad cross-section of the market, he explained.  “Among the first buyers are ‘snowbirds’ who live in the south in the winter, but want to have a beautiful care-free home in Westchester in the summer and for the holidays.  There are ‘empty-nesters’ who are selling large homes they no longer need, but who want maintenance free living offered in Trump Tower and The Lofts at City Center homes.  And there are people who work in New York City who want Manhattan-style living that’s priced well below the Manhattan market, yet is only 30 minutes from Grand Central.”            


 


The condominiums at City Center include 212 homes in Trump Tower and 29 homes in The Lofts at City Center.  The two new buildings accessed by a courtyard on Martine Avenue are the final components of the $325 million City Center complex that Cappelli is completing in the heart of downtown White Plains.  Both Trump Tower and The Lofts will feature ultra-luxurious interior design features throughout the spacious residences.  The buildings are scheduled to be ready for occupancy in mid-2005.


 


The Sales Center that will serve both buildings will formally open at 227 Main Street directly opposite the Renaissance Square fountains in downtown White Plains on Sunday, October 17.  The 5,000-square-foot Sales Center will feature an architectural model of the entire City Center site, plus miniature replicas of three residences in Trump Tower and The Lofts. The Sales Center will also feature full-size models of the kitchen, master bath and second bath at Trump Tower, as well as bathrooms and kitchen of The Lofts.  The models will show the luxury finishes to be used throughout the residences.


 



Donald Trump. The Super Dealer. Photo by Photorazzi


 


Commenting on City Center, Mr. Trump observed: “The location and architecture of Trump Tower at City Center is top of the line.  Louis and I understand quality – and that is what we are bringing to this development in White Plains at City Center.  Based on what we are already experiencing, we anticipate that our sales program will exceed our expectations.  Trump Tower at City Center is attracting the highest level of Westchester purchasers, as well as buyers looking for a luxury living alternative to Manhattan.”


 


The Marketing Directors is the exclusive marketing and sales agent for Trump Tower at City Center.  According to Adrienne Albert, President of The Marketing Directors, “Having worked with Donald Trump at Trump Place in Manhattan, and Louis Cappelli at City Center, we are delighted to be part of this unbelievably successful collaboration.”


 



 


 

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Hosp of Univ Penn to Break Ground on Proton Accelerator in Philly

WPCNR PHILADELPHIA INQUISITOR. By John F. Bailey. October 5, 2004: WPCNR has learned that the University of Pennyslvania Penn Health System  in Philadelphia expects to break ground on a 1,000,000 square foot facility in July, 2005, beginning with construction of a proton accelerator treatment center to start the project. The new proton accelerator will be a competitor to the New York Presbyterian Hospital proposed facility, because it is within 90 miles of  the NYPH White Plains campus, and the Philadelphia facility expects to be treating patients by mid-2008.


 


The proton accelerator planned to begin construction in Philadelphia duplicates the on-the-drawing-boards treatment center planned by New York Presbyterian Hospital, the site plan extension for which, was approved Monday evening at the White Plains Common Council meeting.


 


Nothing Has Changed?


 


During the Monday evening meeting it was cogently argued by Commissioner of Planning Susan Habel and four Councilpersons (Arnold Bernstein, Benjamin Boykin, Larry Delgado, and Robert Greer) buttressed their approval of a site plan extension on the premise that “nothing had changed” in conditions in the city environment since the last proton accelerator site plan renewal was approved last year. They also agreed with the Planning Department spin that the time the New York Presbyterian Hospital has had to take in drawing up approach road, landscape, storm water retention pools was a situation caused by the Common Council and the Department of Environmental Conservation storm water retention standards.


 


Meanwhile, at a hospital a mere 90 miles away…


 


WPCNR, in an interview with Susan Phillips, Chief of Staff for Penn Medicine in Philadelphia, has also learned that the facility has been in the planning for the last two years, and is expected to be completed in 2008. Phillips said Penn Medicine is in the final stages of selecting the vendor  the proton accelerator.


 


Asked where the proton accelerator expected to draw patients from, Phillips said the facility would be the only proton accelerator in the “Northeast Corridor,” but also expected to draw patients “from all over.”


 


Ms. Philips declined to discuss the costs of the facility with CNR, citing the sensitivity of the proton accelerator supplier selection process she described as being in its final stages.


 


Penn’s Accelerator May be treating while NYPH model may still be under construction


 


Ms. Philips reports the Penn  proton accelerator construction is on target for a mid-to-late 2008 opening.


 


 “A proton accelerator will be acquired by Penn. We have not decided on the vendor yet. We are constructing it as part of a major ambulatory care center. It is a three-year construction period at this moment. We have already started clearing the site and the construction will commence as soon as the site is cleared. I’d say, in the next six to nine months (July, 2005).”


 


Funding Not Clear at this time. Vendors Vie.


 


WPCNR asked about how the proton accelerator (estimated by vendors Hitachi and ACCEL to be in the neighborhood of $160 Million), would be funded, Phillips said


 


“We’re funding it, obviously, a significant portion will come from our own operations and fundraising,” Phillips said.


 


Asked if the funding would consider a supplier who also invests in their own projects, such as Hitachi, (which is building the M.D. Anderson proton accelerator in Houston, and holds a financial stake in the facility), Phillips said,  “ I’m speaking about the entire facility, not just the proton department, if you will, within this large facility. Once a vendor  (for the proton accelerator) is selected, we’ll have more definite information on those points.”


 


WPCNR asked if ACCEL of Germany, Udo Klein’s company putting together the proton accelerator for the Rinecker Proton Therapy Center in Munich, was being considered by Penn, Phillips said she could not comment on that. Asked what type of accelerator (cyclotron or synchrotron ) Penn Medicine was looking at, Phillips declined: “I’m not going to comment on any specifics. We’re in a very intense phase right now, I hope you’ll understand.”


 


Asked the cost of the proton facility, she said, “that depends a lot on equipment. That will become clear shortly.”


 


The Selection of the Proton Accelerator Vendor Process


 


She said Penn expects to select the proton accelerator supplier within the next six months.


 


WPCNR asked if Ms. Phillips had taken a look at the Rinecker Proton Therapy Center in Munich, Germany, under construction. She answered, “Yes, we’ve been touring. I can’t really go into greater detail. We have been to several proton facilities.”


 


I inquired,  “But not the Munich one?”


 


Ms. Phillips laughingly said, “I’m not going to go there, John.”


 


Walk-in Center


 


Commenting in general on the new facility Penn is about to start, Ms. Phillips said:


“It’s going to be a center for advanced medicine We’re very excited about it. It’s going to be adjacent to our hospital quite an excellent location for the kind of care we deliver at Penn. It’s (going to be) across the street from HUB (Hospital of the University of Pennsylvania), our main teaching hospital.”


 


(The Penn Health system flagship hospital is the Hospital of the University of Pennsylvania), and is rated one of the nation’s “Honor Roll” hospitals by U.S. News & World Report. Penn’s School of Medicine is ranked # 3 in the nation for receipt of National Institute of Health research funds, and #4 in the nation in U.S. News ranking of top research-oriented medical schools, according to the Penn Health System website, www.uphs.upenn.edu )


 


The Penn Ambulatory Care Center which will house the proton accelerator is a much larger more detailed project than the New York Presbyterian Hospital Facility and has taken three years from conception to imminent start of construction.


 


Phillips aid the new facility would house all Penn Hospital’s  advanced out-patient treatment centers.  She reports the proton accelerator facility will be “contiguous” to it:  “We’re building a complete ambulatory care center in four phases, and when it’s completely built-out it will be one million square feet.”


 


Ms. Phillips declined to say how many patients she expected the new facility to attract.


 


Three Years in the Making.


 


On the planning stage for the facility, Ms. Phillips commented, “The planning for the building has been about three years. The earnest planning for the site and the building has been the last 24 months. Once we select a vendor they will be intimately involved (in the proton accelerator construction design).”


 


What marketing area would the proton facility be serving, WPCNR asked.


 


Phillips characterized the Penn Proton Accelerator this way:  “This will be the only facility of this kind in the northeastern corridor, MidAtlantic, but patients who want to come to Penn Care will come from all over. “


 


A Treatment of Great Worth.


 


I asked if she had any medical information on the accelerator and its medical performance as a cancer treatment.


 


She said, “We’re not going to making statements at all until we finished the vendor selection. We’re at the stage where we want to be focused on selecting the right vendor. Obviously we would not be moving forward if we didn’t think it was a  treatment therapy of great worth.”

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