WPCNR DAILY VARIETY. March 6, 2007 UPDATED 6:20 PM EST: WPCNR has learned through a news release obtained by WPCNR that The Gannett Co. Inc., owner of The Journal News, the daily newspaper serving metropolitan New York’s northern suburban region, “announced today that it is acquiring two of the leading daily newspapers in adjacent Fairfield County, CT The Advocate in Stamford and Greenwich Time, serving the Town of Greenwich. The two newspapers have been owned by Southern Connecticut Newspapers Inc., a Tribune Company. The transaction is expected to close by the end of the month. “
By doing so, The Journal News solidifies its control of the news content that reaches the Westchester, Rockland, Putnam and southern Dutchess counties in New York, with the addition of Fairfield County in southwestern Connecticut.
The Journal News has a daily circulation of 129,554 and Sunday circulation of 144,335 in Westchester, Rockland, Putnam and Dutchess Counties, which have a total combined population of 2.4 Million persons. The Advocate and Greenwich Time have a combined circulation of 34,587 daily and 38,096 Sunday and domininate their coverage areas.
“This is great opportunity for our company,” says Thomas Donovan, president and publisher of The Journal News in the news release. “The addition of these two well-known daily newspapers significantly expands our marketing footprint. It is a logical extension for us geographically and creates numerous new opportunities for both readers and advertisers.”
The handout, not circulated to WPCNR, describes its acquisitions as follows: The Advocate traces its roots to 1839, and Greenwich Time to the 1870s. The two newspapers are well established in the growing and affluent communities they serve. The Advocate’s circulation area extends to surrounding communities and as far east as Norwalk.
The Journal News publishes five daily editions: Southern Westchester, Central Westchester, Northern Westchester, Putnam and Rockland, the release reports.
Gannett saves payroll at the expense of local news coverage, it has been observed by media experts, by exchanging stories between one edition and the other, while saving on editorial costs at the expense of knowledgeable comprehensive local coverage of the individual communities it claims to serve.
The company according to the release, maintains a news and information website, LoHud.com, and publishes six weekly newspapers, three upscale magazines and various specialty publications focused on the Lower Hudson Valley region.
Marie Smyth, circulation sales & marketing director of The Journal News, in the news release, said the addition of the two Connecticut newspapers is consistent with the company’s expanded marketing network. “We are uniquely positioned to reach one of the most affluent market areas in the country,” she explained. “Over the last two years we have been aggressive in adding new advertising and
marketing venues, most notably LoHud.com and our custom magazines. When combined with the power of our daily newspaper, we offer the most complete reach of any media.”
She continues: “This month we are adding TV to our multi-media platform with a daily two-hour news program to be aired on the RNN, the Regional News Network. RNN will take us into households across the New York metropolitan area. This is a very exciting time for our company.”
“The Advocate and Greenwich Time have a well-earned reputation for providing high-quality, in-depth local news reporting, and for their thorough understanding of their local advertising and circulation markets,” Donovan said. “Our goal is to retain that in-depth local knowledge while at the same time broadening our marketing impact. We are very familiar with balancing local connectivity with strong market reach. The two newspapers joining us only expand our potential in both of these areas.”