WPCNR EAST SIDE STORY. Special to WPCNR. February 21, 2009: Fortunoff may be closing the White Plains landmark store on Maple Avenue and Bloomingdale Road by the end of the month, WPCNR has learned. The company announced its intentions to close the store in a notice of future layoffs to the State of New York. The store, if closed, will be leaving White Plains after being touted as one of Mayor Joseph Delfino’s greatest personal achievements of “The White Plains Renaissance.”

Fortunoff has Announced Plans to Close White Plains anchor store on Bloomingdale Road (shown above in the “salad days” of April, 2007) to the New York State Department of Labor.

AMERICA‘S FAVORITE MAYOR, Joseph Delfino, at the opening of the White Plains Fortunoff in September 2003. He congenially and emotionally told of his historic phone call to Louis Fortunoff, when the Mayor learned Saks Fifth Avenue was closing. “Lou, I’ve got the spot!” Mayor Delfino said that he promised Mr. Fortunoff, “If you say Yes, we’ll build it in 18 months, and we fell 2 days short of 15 months. When people work together, there isn’t anything you can’t do with government.” Mayor Delfino characterized Fortunoff at the time as “The Anchor” in the city’s beginning “Renaissance,” which he said would make White Plains “The Best Little City in the United States.” The Mayor predicted Fortunoff would generate $9 Million in new sales taxes, of which White Plains was anticipated to receive $2.5 Million a year. State documents and local sources report the store will be closing shortly. Photo from WPCNR News Archive
The Mayor lured Fortunoff former owner Louis Fortunoff to the city after many years of promoting White Plains as a Fortunoff location. Fortunoff raised the former Saks Fifth Avenue store, and built a new complex on the site opening it in September, 2003 about the same time as the City Center (opening October, 2003). The Fortunoff store is reported possibly closing after 5-1/2 years on the corner of Maple and Bloomingdale Road. The complex also houses the popular Cheesecake Factory, Whole Foods Market, and Morton’s The Steakhouse opposite The Westchester Mall across Maple Avenue. .
A WPCNR call to Fortunoff in White Plains asking if the store was planning to close was met by an associate’s comment, “We’re still doing business.” Asked if any sales were going on, they said “No.” The Fortunoff public relations contactperson could not be reached or a message left on the Fortunoff Voice Mail
NRDC Equity Partners was contacted by WPCNR, asking for comment on their relationship with Fortunoff and their plans for the White Plains store. The WPCNR call has not been returned as yet.
The firm, NRDC Equity Partners purchased Fortunoff in February, 2008, promising to build the chain into 50 stores nationwide.
According to bankruptcy documents, Fortunoff lost $42.2 Million on revenues of $260 Million in the second and third quarters of 2008 at its 20 stores in New York, New Jersey, Connecticut and Pennsylvania.
Rick Ammirato, the Executive Director of the White Plains Downtown Business Improvement District, or BID, asked if he was aware of a possible imminent closing of Fortunoff’s said he had no information that the White Plains store was closing.
The trade publication, National Jeweler of February 10, reports Fortunoff Fine Jewelry and Silverware LLC filed a WARN (Worker Adjustment and Retraining Notification) with the state in the first week of February, stating it intends to close the White Plains store. The report may be viewed at http://www.nationaljewelernetwork.com/njn/content_display/majors/financial-reporting/e3i6266a3e7e491921ce794b4026da2d787
A bankruptcy notice was filed Monday, February 9 by Fortunoff Fine Jewelry and Silverware LLC, and a judge approved an auction that will take place February 24 in Manhattan to auction off the chain fine jewelry and furniture assets. The filing for bankruptcy cited a liquidity crunch, poor holiday sales and softened consumer demand, and the financial crisis gripping the world.