WPCNR MAIN STREET JOURNAL. (News Release). March 23, 2009: White Plains Message Center will be proposed to the Common Council shortly, for installation on the façade of 14 Mamaroneck Avenue. It will enable the City of White Plains, community organizations, and businesses to be on the forefront of communications technology in reaching the 50,000 daily visitors that pass by the property each day. Long time White Plains resident and attorney Keith J. Ahlers and his business partner and White Plains attorney, Michael A. Calano, will be meeting with the Common Council this spring to discuss a code amendment that will accommodate the installation of White Plains Message Center.

A Computer Message Board similar to the new $104,000 Loucks Field Scoreboard installed at the high school in December will be proposed by local businesspersons to overlook Main Street and Mamaroneck Avenues in Renaissance Square.
White Plains Message Center will position White Plains among the few cities in the country with cutting edge mass communication resources. The Message Center will offer residents, workers, and visitors a new medium for getting up-to-date information, news, live feed performances, and emergency notifications at a convenient location in downtown White Plains. People looking for details on concerts, performances, and special events can look toward White Plains Message Center rather than going through several different sources for the information they need.
The project would be of great benefit to White Plains Police and Fire Departments, the White Plains Business Improvement District (BID), White Plains Performing Arts Center, Westchester Arts Council, and other non-profits/charities who will be able to use the White Plains Message Center.
White Plains Message Center would utilize a transparent LED (light emitting diode) latest technology media system called Mediamesh® and will be powered by solar energy. Made of stainless-steel architectural mesh with embedded LED lights, Mediamesh® can display high-definition still and moving text, graphics and full-color video imagery that are clearly visible to passersby during daytime and evening hours.
The message center proposed size is 65 feet wide by 33.5 feet long (2,000 sq. ft.) and will be installed flush with the building and 18 feet off the ground, at the second-floor level of the building. (It will be able to withstand adverse weather conditions, including wind, rain, and extreme temperatures.) Proposed hours of operation are Monday through Thursday, 6:00am to 10:00pm; Friday, 6:00am to midnight; Saturday, 8:00am to midnight; and Sunday, 8:00am to 10:00pm.
“White Plains Message Center is a winning proposition for White Plains,” says Charlie Norris, a longtime White Plains resident. “It will be an unrivaled resource for reaching people with up-to-the minute news and information.”
The Message Center will be sponsored by advertising and not cost the city anything for operation or maintenance. The City of White Plains will be allocated time to communicate with residents, the downtown workforce, and visitors; broadcast cultural performances; and coordinate messages from community organizations. Additionally, White Plains BID members will be offered special co-op advertising. With summer just around the corner, White Plains Message Center offers the city and cultural organizations a way to publicize activities at Renaissance Square and add to the vibrancy of the Renaissance Fountain Plaza as the gathering and focal point of downtown White Plains.
The White Plains Message Center project is being spearheaded by business partners Keith J. Ahlers, and Michael A. Calano, both located at 14 Mamaroneck Avenue in White Plains.
A demo video is available on YouTube at http://www.youtube.com/watch?v=44gTcPwBqAM