WPCNR MAMARONECK AVENUE AMBLER. From Heineken USA. December 30, 2010 (EDITED):
Heineken USA of White Plains will sponsor its seventh annual “New Year. Safe Ride.” program, which provides free, safe rides home to Westchester residents of legal drinking age celebrating New Year’s Eve in downtown White Plains.
Revelers can take advantage of this service between 11:00 p.m. on December 31 and 3:00 a.m. on January 1. The car service will be located in the heart of downtown, on the corner of East Post Road and Mamaroneck Avenue.
Kicking off 2011 the responsible way, this year’s transportation will be provided by a dedicated, 30-car fleet to ensure passengers a safe and comfortable ride home. The service is complimentary for revelers traveling anywhere in the Greater White Plains Area. Cars will not travel beyond Westchester County lines.
Additional details on the “New Year. Safe Ride.” program and the Taxi Magic application can be found at www.responsiblymeans21.com and in participating restaurants and bars, as well as other locations throughout downtown White Plains.
“Emphasizing our values of enjoyment and responsibility, we’ve made a New Year’s resolution to continue helping consumers make every night a night of great choices,” said Dan Tearno, senior vice president and chief corporate relations officer, Heineken USA. “Improvements to our annual “New Year. Safe Ride.” program, such as the use of a well maintained car service, will make it easier than ever for our colleagues, employees and neighbors celebrating the New Year in this great town to have fun and make good decisions.”
“Driving while intoxicated is a serious offense and can have fatal consequences for you, your passengers and others on the road,” said Westchester County District Attorney Janet DiFiore. “Over the past few years, Heineken USA’s continued commitment to this important program has helped provide New Year’s Eve revelers in White Plains a safe way to get home. We are grateful for their continued support.”
Driving under the influence is a national issue during the holiday season, and year-round. Over the past few years, Heineken USA has partnered with a number of communities and law enforcement agencies around the country to offer a safe alternative and remind consumers of the importance of responsible consumption throughout the year.