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WPCNR MORNING RUSHES. By John F. Bailey. December 11, 2003 CINEMA DE LUX TOUR: The City Center 15 Cinema De Lux had its premiere for White Plains dignataries, divas, doyennes, dilletantes Thursday evening and drew 800 thumbs up. A crowd of some 400 persons accepted National Amusements invitations to spend a night at a choice of 10 movies. They strolled the opulent, red, blue, and gold swank carpet in oriental fan pattern and entered the finest movie palaceplex this reporter has seen.
The sophisticates gawked at the massive Egyptian columns, reminiscent of the Baths of Caracalla, strolled for what seemed like forever down the spacious foyer that rolls on like Route 66, from the East end of the Center Center on City Place to the West end fronting Mamaroneck Avenue, while giving you the consumer choice of every confection and movie you can want on your left, specialties on your right, while accompanied by the tinkling of the ivories from a grand piano.

“THE COLUMNS, THE LIGHTING, COMBINE TO MAKE IT A LITTLE MORE SPECIAL, THE WOODWORK, THE LITTLE TOUCHES MAKE IT A LITTLE MORE SPECIAL, A LITTLE FINER, IN EVERY SENSE OF THE WORD,” was Councilperson Rita Malmud’s first reaction on seeing the majestic Grand Hall of Cinema De Lux Thursday evening. The Councilperson recalled it restored the magnificence of theatres of the past that she remembered. Photo by WPCNR HollywoodCam.
Recalling the luxury of theatres long torn down, with 21st century elegance, City Center 15 Cinema De Lux makes movies an experience once more, recalling the magic of “Paramounts,” “Palaces,” and “Majestics” gone by where kids from the Bronx, Brooklyn once entered a world of statuary, chandeliers, and grand staircases that took them into a world where dreams are born.
Ron Jackson, another resident told WPCNR “This is a great Christmas Present for the people of White Plains. I’m so glad the Mayor invited me. It’s wonderful that families now have a safe clean place to enjoy the movies.”

YOU’RE CROSSING THE BRIDGE AND INTO THE FIFTH FLOOR OF CITY CENTER, AND “THE LUX” WELCOMES YOU IN. White Plains Peforming Arts Center is slightly to the left. Movie Posters under glass are an ode to theatre marquees of the past. Photo by WPCNR HollywoodCam.

STEP RIGHT UP, LADIES AND GENTLEMEN, AND TEENS OF ALL AGES: Just inside the specious swinging glass doored entrance on the left, White Plains movie buffs can purchase their choice of seats in advance by computer in 4 Director’s Halls theatres, and tickets for any of the 11 other theatres at the computer sceens here, which show seating arrangements for the Director’s Halls. The attractions will be shown with prices ranging slightly more than $10 a ticket, on computer screens (shown upper right of pic) with special prices in effect for performances before 6 P.M. Actually pricing was not available to the media last night. Neither were telephone numbers to arrange for amenities, rentals, parties. WPCNR will make the information available when they become available to us. The cinemascopic Grand Hall presents a tasteful “soft” inviting aura without the harsh jarring visual glare typical of virtually every other multiplex in Westchester County. Seats for Friday’s performances may be purchased on the www.nationalamusements.com website. Photo by WPCNR HollywoodCam

AFTER PURCHASING TICKETS, STROLL DOWN THE GRAND HALL BY THE SNACK MIDWAY: In perhaps the most elegant concession stands ever designed, you and yours can pick from 50 varieties of loose candy by the pound, or select packaged theatre favorites, on the right side of the hall,(below), that’s the Head of the Downtown Business Improvement District, (in the foreground) are a line up of Ben & Jerry’s, Nathans, Sbarro’s Pizza, and Pretzel Depot, and Starbucks Coffee for the discriminating indulger. The Gold “Oscar” was a special “living statue” for the evening. Photo by WPCNR HollywoodCam.


AFTER PURCHASING YOUR DUCATS, LADIES & GENTS CAN RELAX in this lounge awaiting the shows to begin. The complex is so spacious, it is more like the interior of an ocean liner. Photo by WPCNR HollywoodCam

OR YOU CAN MEET YOUR BABY FOR DINNER AND A DRINK AT THE SUGGESTIVELY DIMLY LIT CHATTER’S LOUNGE just off the lounge. Chatter’s serves appetizers, salads, burgers, sandwiches all priced under $8, and cooked to order. Photo by WPCNR HollywoodCam

YOUR SEAT RIGHT THIS WAY: Just to the right of Chatter’s Lounge, previously pictured, is the cleverly designed Theatre Concourse, that is a combination of the Grand Central Terminal lower level and a cruise ship passageway, seducing you into the world of make-believe. The theatres, all 15 of them, are so cleverly concealed into the building that you cannot believe there are fifteen of them. Photo by WPCNR HollywoodCam

THE DIRECTOR’S HALL: Here is one of the four Director’s Halls, featuring 24″ wide UltraLeather Seats, and Dolby Digital Surround EX. All the theatres feature the murals of the Bear Mountain Bridge, a very elegant design touch, that lends each theatre a touch of nostalgia when theatres had murals on the walls, a stepup to another level in multi-plex design. We cannot go back to the black box theatre ever again, thanks to the Cinema de Lux. Photo by WPCNR HollywoodCam

WPCNR TOUR GUIDES demonstrate the Director’s Hall seating, with all the comfort of a La-Z-Boy. Patricia Alsina is at right, and Quianne Heyward, left. Photo by WPCNR HollywoodCam

PARTIES, ANYONE? Cinema de Lux will stage theatre parties for families and groups, providing the food and drinks in these specious rooms, just off the Theatre Concourse. Theatres may also be rented by corporations, schools, and community groups for meetings, presentations, and special showings. Photo by WPCNR HollywoodCam

NOW, ON WITH THE SHOW: Shari E. Redstone, President of National Amusements, and “Mr. Movies,” Mayor Joseph Delfino cut the silver ribbon, officially opening the City Center 15 Cinema de Lux. Ms. Redstone said she hoped to open her Cinema de Lux to local performing groups, businesses, and invite local artists to perform as entertainers in the complex, and promised National Amusements would be a contributing member of the White Plains community. The only faux pas was that Louis Cappelli, “The Visionary,” was not on the podium. He was briskly walking about supervising last minute repairs to theatre interiors calling in a welder here, a carpenter there, to fix the tiniest of imperfections. At the conclusion of the evening, he remarked to me, “I’m done. I can’t do this any more, I’m drained.” Ms. Redstone praised Mr. Cappelli, saying she wanted to “thank Louis Cappelli for his vision and commitment to redevelop this area.” (at least until this morning.) Photo by WPCNR HollywoodCam.

PROUD FATHERS: Mayor Delfino, the father of the new movies in White Plains, back to camera, and the entertainment titan, Summer Redstone, observe Mr. Redstone’s daughter, Shari’s remarks, who ended her talk, saying she loved her father. Photo by WPCNR HollywoodCam.

MR. MOVIES, Mayor Joseph Delfino, asked all “How does it Look?” and a “huzzah” came from the assembled multitude. The Mayor thank all involved in the project, and encouraged all to make this the best theatre in the region, and encouraged all “to go out and sell this city and sell this theatre” to all they know. Photo by WPCNR HollywoodCam.

“I NEED A WELDER RIGHT AWAY!” That’s the meticulous, intense, concerned Louis Cappelli in center showing two of his construction crew a rough spot on a railing, that he wants smoothed out. Throughout the evening leading to the movie shows, Mr. Cappelli, “The Super Developer,” described as “The Visionary” was looking into things, finding little nicks and imperfections and demanding they be fixed. His manner was cordial, inspiring, a leader’s way. Photo by WPCNR HollywoodCam.
If you want to take your own tour of City Center 15 Cinema de Lux, on Friday evening the shows will as follows: Bad Santa, 7:10; 9:25, and 11:40 P.M.; The Cat in the Hat, 6:50 P.M.; Elf 6:55, 9:15, and 11:20; Honey, 7:20, 9:40, 11:45 P.M.; The Last Samurai, 7:15, 8:00, 10:30, 11:15; The Last Samurai in Director’s Hall, 6:30 and 9:45 P.M.; Love Actually, 9 PM, midnight; Love Don’t Cost A Thing, 7:50, 10:20, 12:35 A.M.; Mystic River, 6:35, 9:35, 12:25 A.M.; Something’s Gotta Give, 6:30, 7:30, 9:30, 10:30, 12:15 A.M.; Something’s Gotta Give in Director’s Hall at 6, 7, 9, 10, 11:50, and 12:40 A.M.; Stuck on You, at 6:45, 9:50, 12:25 A.M. Tickets and Director’s Halls arrangements may now be available onthe website, www.nationalamusements.com.