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WPCNR MAIN STREET JOURNAL. By John F. Bailey. January 13, 2004: Two weeks after Susan Arterian Chang, pioneer publisher of The White Plains Watch, announced to advertisers she was closing the monthly after six years and one month of publishing, (due to a failure to receive sufficient paid subscription support on a 5-month subscription drive), she has informed a business acquaintance that The Watch has received a promise of backing from community leaders, (whom she does not identify), and is hopeful of saving her paper. She “hopes” to publish again soon.
The statement was made by Ms. Chang writing to an acquaintance, Nancy Hantman. Ms. Hartman distributed this statement to Barbara Benjamin, Marc Pollitzer and Rosa Maria Sanchez. That statement, in turn, was circulated to select citizens of White Plains, one of whom was a WPCNR reader who shared it with WPCNR.
In the communication, Ms. Chang announces her paper’s pending comeback from the grave.
In her statement to Ms. Hantman, Ms. Chang confirms she had not received the number of paid subscriptions from the community needed for her to continue the monthly newspaper. She says that community leaders have come together to help her continue the paper financially.
Here is the text of Ms. Chang’s letter of 2:31 P.M. Tuesday to Ms. Hantman of that was circulated publicly by Ms. HantmanTuesday afternoon.
Dear Nancy,
We have some good news. We have received a lot of support since we told our advertisers that there would not be a January issue becaue we hadn’t reached the critical mass we needed in terms of subscribers. In fact, some community leaders have stepped forward to help us keep the paper going and we are now working with them toward that end. I am very hopeful that we will be able to resume publication soon.
However, there will not be a January issue.
It would be very helpful to us if you could spread that word and encourage people who have not yet subscribed to do so. Please let them know how important their subscription is to the continuation of a locally-based, independent press in White Plains. I hope I can call on you if we need more help with our subscription drive.
The statement is signed by Ms. Chang.
Chang Options.
Ms. Chang could not be contacted at the time this story was written for information on who the “angels” are who are bankrolling her paper, or her plans. Specifically, whether The Watch would return to its full citywide distribution or go ahead with its plan to go to the paid subscribers it has generated so far.
Ms. Chang stated to advertisers one week ago that subscriptions would be refunded and advertising contracts remunerated, and the hour being late in the newsroom, WPCNR could not contact Ms. Chang for details on The Watch resurrection and when the monthly would return to the homes of White Plains or its new paid subscribers.
School District Makes Other Plans
Michelle Schoenfeld, Clerk to the Board of Education of the White Plains City School District told WPCNR today it was making other arrangements to distribute their newsletter, About Our Schools, by other means other than The White Plains Watch which had previously carried the District public relations newsletter to the 21,576 households of White Plains (the previous controlled circulation of The Watch.)
“We will be making some changes in the newsletter and its distribution and plan to put it (About Our Schools) on our own website,” Ms. Schoenfeld told WPCNR Tuesday afternoon.
WPCNR does not know whether The White Plains Watch circulated About Our Schools as a public service, but the school district, according to Ms. Michelle Schoenfeld today is making arrangements to circulate the district newsletter to residents of the city, which vastly outnumber the new paid circulation of The Watch, said to be less than 1,000 persons.
It could not be determined at this late hour whether the District is seeking to mail all residences in the District, numbering 21,576, or the parents only of children in the district, approximately 6,899.